2. Presentation

  The Launch of the I phone 3G

Here is an amazing presentation of the Launch of the I phone 3G presented by Steve Jobs in 2008. Steve Jobs did not have to do much to engage his audience as the product he was advertising was the star of the show.

 Stephen Jobs presentations are famous around the world and he uses the same technique every time , his presentations are (KISS) he Keeps it simple stupid.

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Steve Jobs dresses very casual , he engages the audience by announcing  I phones first birthday. He then wows the audience with the new improved I phone 3G. He shows how slim and compact the new I phone is and demonstrates the new applications and features of the I phone, inbuilt camera, video, flush audio headphones, faster download speeds compared to its predecessor , amazing GPS devices and so much more.

He comes to the end of his presentation by announcing that the new I phone 3G will be available for $199 dollars, in his words"  affordable to everyone". Steve Jobs is a natural when it comes to presentations and is one of the best in the world.

(2008 Steve Jobs) - iPhone 3G

Creating a Great Presentation

The trick to a great presentation is less is more, if you put too much information into your presentation you over load your audience and they end up getting distracted and bored. Use less slides and key points and add a bit of humour.

"A great presentation "should really just give the highlights," says Bornemann. Steve Jobs, for example, is famous for using virtually no text at all an icon of a new product or two or three "big picture" words will suffice. "People are afraid to use a slide with one word, but it has merit, because we have to process information before we go on to the next idea," Bornemann says. It's also good to segment presentations in places where your audience's mind can sum up and process the information, so that they're actually able to think about what you're telling them" Mansueto Ventures LLC(2011)

Reference List

• Mansueto Ventures LLC(2011) (Online) available at http://WWW.inc.com/guides/201102/how-to-create-a-great-powerpoint-presentation.html accessed on the 28/11/12
• U tube Steve Jobs Iphone 3G (online) available at http://www.youtube.com/watch?v=40YW7Lco0og accessed on the 28/11/2012
• Image Likeable Media (2011) (online) available at http://www.likeable.com/blog/2012/09/keep-it-simple-stupid/ accessed on the 09/12/12